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A Business Franchise Philippines Success Story In the Philippines, the term fast food is pretty much synonymous with the Jollibee brand. It took more than just one man for it to become that way, but all it took to start was a man name Tony Tan sewa tenda bandung Caktiong. The humble beginning for Tony was working with his father to operate a kitchen in Fujian, China. In 1975, Tony began his entreprenuerial journey with simply a pair of two ice cream parlors in Cubao, Quezon City.

Despite his success with the ice cream parlors, Tony didn’t stop there. He looked around the world and saw the kind of success chains like McDonalds were having. Instead of opening a franchise for an existing fast food chain like Burger King or Wendy’s, he decided to expand with the opening of his own chain of hamburger-serving fast food restaurants named Jollibee in 1978.

Since McDonald’s hadn’t yet entered into the Philippines, Tony capitalized on this fact by establishing his brand among the Filipino people. Instead of trying to learn everything from scratch, Tony traveled to the United States to learn the tricks of the trade from the already established chains such as McDonalds. By implementing these tried and true business practices back in the Phlippines, Tony’s hard work began to pay off when his business began to rapidly expand. The division of Jollibee Philippines really tries to serve the specific needs of the Filipino people and its culture by focusing its product development as well as its marketing and advertsing to target the unique and traditional Filipino family.

Today Tony Tan Caktiong serves as a success story and a role model for entreprenuers around the world. This was solified in 2004 when Tony was voted the Entrepreneur of the Year by Ernst & Young. The chairman of Ernst and Young, James S. Turley said, “These awards are about celebrating global entrepreneurship and the desire to continually innovate and expand. Tony’s story is a truly inspirational one, on both these counts. We are delighted he has been selected to receive this year’s award.”

Some of us are lucky (or unlucky) enough to start our own business, we work all the hours under the sun and moon and think that this is it, this is going to make me, I will be happy and have no worries about bills and the future. Sadly,it's not quite like that. If you're into manual labour you generally end up with no money and all sorts of

ailments like back pain, trapped nerves (very painful!) or even the odd limb missing. All from slogging your guts out 24/7! And if you do find that job you always wanted?

Are you still there? I'll bet your not or you won't be in the near future. Why? Because you aren't getting the appreciation you feel you deserve, you know you do a good job, and you know you could do it better but something's stopping you, stopping you from progressing and stopping you.

Why is this? Have we been brought up to be like this? For the average person we weren't taught how to look after our bodies or our minds at school, we were doing homework on Arithmetic's, English, French, Geology and Physics to name a few, all good if you knew what you were going to do in life! Society didn't teach us how to make money or be happy or to look after ourselves, it just taught the basics so that we could fit in.

But fitting in doesn't work!.....we all have that built in desire to be successful, to be better than we are, it's only with us for a certain period of time and you know when

it's running out, it's inbuilt, we are human and it's natural. You have to take a look at yourself and almost go back to school, your school! Do it the way you want to be taught not how society taught you.
Your school, what is your school?..........It's anything you want it to be!

You just need knowledge, only WITH THIS TIME its knowledge you want to learn and you can get enthralled in. You can work any amount of hours in the day as little or as much as you want, but the big difference is that you will be enthralled with your new venture, you will want to work all the hours life allows (and your family) and the

appreciation will come from yourself.

Your life that has passed by (which goes too quick in my book) has gained you a wealth of knowledge that YOU know, that you can pass on to others that need that information.

Information that is valuable and easy for you to convey to others, it's called a niche.

So you see, to all those out there with yearn and the willpower (and we all have it, it's natural) you have an opportunity that no society has had before us. The world is a small village, and the reason for that s.......................... the INTERNET.